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Charleston Coach - Case Study - Web Design PDF Print E-mail

 

Company Profile:

Charleston Coach is a local carriage ride company that focuses on a more personal feel for their rides. Their top services are Wedding carriage rides as well as a taxi service for romantic outing

Technology Request:

Re-Design an existing website to increase sales and visibility of services.

Discovery (before):

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After a detailed meeting, current website analytic review, and competition and marketing analasys, Advyon found the following traits of the current website.
  • Current web developer was not available for updates in a timely manner.
  • Current hosting company was out of state and not quickly responsive.
  • Website had excessivly slow load times
  • Analytics Data of the current website was visited an average of 200 times per month, with a 40 second average time on website, and a 2 page per visit limit.
  • Contact Information not displayed properly
  • Website had no trackable conversion of sales or contacts
  • Highest keyword hit was "Horse Back Riding" which was not related to business and an average of 20 different keywords used to hit website
  • Website had limited or no use of standard or advanced SEO (Search Engine Optimization)
  • Contact Page was the lowest hit page on the site and was not included in the average user's browsing.
  • Website did not accurately detail the companies vision for marketing, which was clean, informative, and very visual.
  • Current E-Mail solution was through g-mail. Not through the website.


Call to Action (after & summary):

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Based on the Discovery process, Advyon designed a clean website with lots of visual stimulus through pictures of the actual services. We highlighted all the current services that Charleston Coach provides and Search Engine Optimized all pages. Charleston Coach's website now gets double the internet hits, at 400 visitors per month, over 4 pages per visit with the 4th page being Contact Us! Charleston Coach now is accessed by more search engines and increased the number of keywords to an average of 130 keywords per month. That is a 6x increase! They also boast an average of 1 web lead per day and the phones are now ringing! Below are a few of the features of the new website.
  • Clean and Easy to navigate design which fits the companies marketing vision
  • Flash into (revolving images) which highlight all services
  • Company contact information prominently portrayed on every page
  • On-Going (SEO) Search Enging Optimization and link exchange program
  • Highest keyword hit is "Charleston Carriage Rides" and an average of 130 different keywords used to hit website.
  • Analytics Data after launch of the new website visitor volume increased to an average of 400 times per month, with a 2:20 minute average time on website, and a 4 page per visit limit
  • Contact Page now the 4th most hit page, with an average of all users hitting over 4 pages per visit!
  • In-House Web Hosting
  • E-Mail accounts for all employees and E-Mail forwarding for contact info
  • Auto-Response generator to drive traffic back to site

 

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